Ruth Buscombe, Engineer & Formula One Strategist, opened the 2026 Finance & Digital Forum with a keynote on how teams use data and AI to make high-stakes decisions, often with incomplete information and very narrow margins for error. Her key message: the best decisions come when data, AI, experience and teamwork work together.

Her message strongly resonated with participants:

• Data can turn small differences into decisive advantages
• Collaboration drives performance
• Intuition is the LLP of accumulated experience
• The human factor remains a powerful differentiator

A strong reminder that while technology and data are essential, lasting success also depends on the people behind them.